Recent thinking
Welcome to your strategic hub for organic visibility. Written exclusively for in-house SEO leads, marketing directors, and founders, our Insights decode the evolving landscape of traditional Search Engine Optimisation (SEO) and Generative Engine Optimisation (GEO). We skip the fluff to deliver high-impact, data-driven strategies that protect market share, maximise ROI, and future-proof your brand across Google, AI search engines, and LLM-driven discovery platforms. Turn search shifts into your competitive edge.
Why your SEO agency might not be talking about ChatGPT yet
Most SEO agencies are quietly behind on Generative Engine Optimisation. A look at the structural reasons, and what to ask in your next quarterly review.
What GEO actually means (and what it isn't)
A practitioner's definition of Generative Engine Optimisation, what makes it different from SEO, and the three things to do this quarter.
Schema markup in 2026 still moves rankings
Structured data is unfashionable to talk about and still one of the highest-leverage technical changes you can make. A 2026 perspective.
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